Type in a Google search for the words “jerry Tardieu,” and in the split second it takes for your results to pop up. Up comes facebook.com/jerry.tardieu next to the search results.
The jerry Tardieu team campaign, has embraced the potential of the Internet age to reach possible supporters this election season in Haiti.
Jerry Tardieu is far from abandoning television, radio Caraibe, scoop FM, galaxy, vision 2000,radio Metropole and other marketing strategies, but the competition to find young supporters online has rewritten the book on campaigning.
“If you’re not advertising online, you’re missing out on a huge chunk of Haitian people and an ability to influence them,” said Henry Beaucejour, actual Charmian of the Haitian Caribbean Information Technology Council (Hacarabtech), and ceo Of Haititechnews LLC.
But new technologies allow the campaign to target specific segments of the electorate, no matter where they are browsing. That is possible because companies tag and track most Internet users as they move around the Web.
However, online visibility is incredibly important in every industry for both a company as well as a personal brand. On a regular jerry average 65 likes per post with 81000 follower’s jerry Tardieu is one of the most popular Haitian celebrity account according to socialbarkers.com. “The use of social media in today’s campaign is not only important — it is critical,” says Hubert “Sonny” Massey, a Business instructor and advisor at South University, Savannah.